Hey hey,
You’re already here but I’ll reintroduce myself:
I’m Price Manford, hello (again). By far the most common misinterpretation of my name is “Prince,” which I’m always baffled by, but I bet half of you reading this just said “whoops I said Prince, too.” I don’t get it, but I get it a lot.
I’m a born Texan, adopted New Yorker, now return Texan living in Austin. After 15+ years on the creative agency side at BBDO and Wieden Kennedy leading amazing Brands like Nike, Bud Light, and Kraft Heinz, I made the leap in house at YETI.
I want to develop teams with great vibes so we can create fun, weird, awesome solutions to business problems that help people hate advertising a bit less. I love making work that ends up in your group texts. Some of that work I’m proud of is below.
<— BTW that’s my daughter and me on the left (she’s the smaller one). Best part about having a kid is an auto-excuse to get out of anything you don’t want to do.
If you’re still reading, bless you! For some non work stuff we can jam on, I love sneakers and Texas Football. Beer, bourbon, and under twenty dollar bottles of red wine are my vices.
Hit me up, let’s chat.
The Work
YETI - “For Every Single Use”
After we defined our enemy as single use plastics, it was a really terrific “a ha” moment when we realized our sustainable products could simply become our point of view on sustainability. We didn’t have the budget to produce big films or buy lots of media, but this campaign and its success is an example of what can come from a sharp, simple insight and fantastic creative execution.
AdWeek wrote some nice words about us as we finished third on their “Best of 2023” list.
The Heinz Packet Roller
It was the pandemic and people were using a lot of ketchup packets. Like a lot. But it’s hard to get all the ketchup out of those tiny things. Enter The Heinz Packet Roller. A design trademarked with the US Patent Office and deemed “dumb” by Stephen Colbert. Sold out in minutes.
Bud Light - “Banquet” (Dilly Dilly)
You know that feeling when someone brings Bud Lights to a party, they’re for everyone, but if they bring a funky craft beer it’s just for them? Well, now make that a medieval setting with a fun catchphrase. Dilly Dilly was born.
Jordan Brand - RE2PECT
Derek Jeter, a longtime Jordan Brand athlete, was retiring and the brand wanted to provide fans a way to celebrate his greatness. Our insight was simple: even if you hate Jeter, you had to respect him.
Bud Light - “Between Friends”
Rather than chasing trends or being something they weren’t, we worked with Bud Light on a new brand platform based on the simplest brand truth: as the largest beer in the country, it was shared more often between friends than any other beer. A beer famous amongst friends.
Jordan Brand - “Unite”
Jordan Brand started with the player. Then came the logo. Then came the shoes. Then came the titles. But when we look at the Brand today it has expanded so far beyond MJ and influenced so many people and communities beyond basketball. It’s a powerful platform to utilize to take the Brand into the future.
Grey Poupon Wine
Grey Poupon, a dijon mustard made with white wine, creates a white wine made with dijon mustard seeds. We positioned Grey Poupon as the proponent of “la gourmandise,” a positive spin on gluttony from our chic friends in Paris. We wanted to be the brand of long lunches, not sad desk lunches. We developed Grey Poupon Wine to pair with those long lunches and relaunch Grey Poupon’s role in culture (and it tasted pretty good, too).
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